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On rocky ground: what will new legislation mean for the construction industry’s reputation? #queensspeech
As specialists in built environment PR, we watched this week’s Queen’s Speech with intrigue, as she set out a government agenda packed to the rafters

#socialstories Clubhouse: will it fly like Tiktok or flop like Vine?
Will Clubhouse be next next TikTok or the next Vine? What makes a new social media platform stick and what makes it flop?.Audiences are already

PR in the Year of the Ox
Few of us were sorry to see the back of 2020, but with 2021 having got off to a tumultuous start, what can we learn

Build it and they will come
We have a passion for the built environment; those human-made environments that form the setting for human activities. And while you may think any associated

What makes PR meaningful?
What is PR? And what makes it meaningful? Two questions that will have many different answers, depending on who you’re talking to. At Analogy, we

PR in a pandemic: Why candour in PR has never been more important
As a profession, PR hasn’t always had the greatest reputation. The irony of that truth has always driven us to be challengers of that position.

From one small seed: launching a PR company in lockdown
Did you know that Tulip Trees can grow to more than 35 metres high? Nor did we… That is, until we got involved with the ceremonial planting