PR Consultants
Our story
Founded in 2020 by Anna Murray and Katherine Kowalski, Analogy emerged from a shared vision to use PR as a catalyst for sustainable development, community regeneration and social equity.
Offering a fresh perspective away from the saturated London market, Anna and Katherine have used their decades of national agency experience to inform a more flexible, adaptable model.
As a virtual agency, Analogy is unhindered by geographical constraints while enjoying the opportunities that come with having a team presence in Plymouth, Devon and Cornwall.
At Analogy we believe in the power of transformation
Founded on a legacy of over two decades of combined expertise in strategic public relations and communications, our agency stands at the forefront of innovation and impact. Our founders have channelled their extensive experience into creating SPRING – Strategic Public Relations for Innovation and New Growth – a proprietary framework designed to revolutionise how brands communicate and connect.
Why SPRING?
- Insightful Discovery: We dive deep to unearth nuanced understandings of your audience and the market. Our strategic insights set the stage for campaigns that resonate and engage.
- Creative Synthesis: By merging creativity with analytics, we ensure that each strategy isn’t just informed but inspired.
- Impactful Messaging: From crafting compelling narratives to establishing a resonant brand voice, our messages are designed to stick.
- Tailored Execution: We bring strategies to life across all platforms, ensuring your message is heard and felt.
- Measured Impact: With rigorous analysis and real-time feedback, we gauge the effectiveness of every campaign, refining approaches to maximise results.
Our commitment
SPRING is more than a methodology; it’s our commitment to your growth and success. It means having a partner that:
- Understands Your Vision: We listen, we learn, and we align our strategies with your goals.
- Drives Your Growth: Through targeted campaigns that cut through the noise, we drive awareness, engagement, and conversion.
- Delivers Sustainable Impact: We don’t just aim for short-term wins; we build strategies that foster long-term relationships and brand loyalty.
Experience the difference of working with a PR agency that’s as invested in your success as you are. Because at Analogy, we don’t just tell your story; we make sure it’s heard.
Our team
With a female-led neurodiverse team, Analogy champions inclusivity and equity at every level, driving diversity of thought in PR.

Anna Murray
