Client: Sherford Consortium (Vistry Partnerships and Taylor Wimpey)
Sherford, Devon is one of the most ambitious developments in the UK – delivering a new community with 5,500 homes, schools, sport and leisure facilities, retail, business and health amenities.
The Analogy team has worked with the Sherford Consortium since before the first brick was laid. We handle every aspect of PR, marketing and community engagement to develop a consistent, inviting narrative for this new community.
Our work encompasses managing the press office, running planning consultations and community engagement events, writing winning award entries, delivering a new website, social media management and digital marketing, as well as promoting Sherford as a destination – including when the Tour of Britain came to Sherford in 2021.
Every aspect of our work for Sherford involves engaging and collaborating with multiple partners including the developers, the community trust, three local councils, project management teams, and community groups.
Telling the story of a new town
Client: Royal William Yard (Urban Splash)
Analogy is the retained PR agency for Plymouth’s Royal William Yard, the award-winning Grade 1 listed ex-naval victualling yard that has been lovingly brought back to life by Urban Splash as a community and destination to live, work, relax, play and stay.
Our PR campaigns for Royal William Yard have varied from shining a light on the Yard’s artistic and cultural scene to showcasing foodie hotspots and street markets and hosting journalist press trips to secure national, regional and local coverage that drives interest and visitor numbers to the Yard.
Recent work has seen us co-create and launch a geological trail around the Yard that has captured hearts and minds, as well as supporting launch events for cult restaurant Hub and prestigious cinema brand Everyman.
Client: Building Heroes
As a charity that provides training and employment support into construction careers for armed forces leavers, veterans and military families, Building Heroes was keen to demonstrate its social impact.
Analogy supported Building Heroes with the creation of their first ever social impact report.
We set the strategic direction by facilitating a workshop with the charity’s leadership team to establish objectives, audiences, key messages, content assets, style and tone of voice, which were drawn into a toolkit for the project and for future PR.
The team also undertook a fact-finding process to draw out compelling success stories – to create a mix of hard-hitting numbers and human interest stories.
Analogy handled the project from end-to-end, from interviewing staff, partners and clients to delivering on-message copy and on-brand design work into a digital social impact report that the charity could be proud to share with funders, media and other stakeholders.
Demonstrating social impact
Supporting planning applications
Client: Foundry Lea (Barratt David Wilson and Countryside Partnerships)
Analogy were brought in to support the developers with community engagement and consultation for Foundry Lea – a new, large residential development on the outskirts of Bridport, Dorset that had been the subject of high-profile local objection.
Analogy worked with the Consortium to develop a messaging toolkit for Foundry Lea to support the next phase of its communications as it approached the next stage in applying for planning approval.
The team went on to provide strategic consultation planning consultancy, plan and implement the website content strategy, shape and deliver an online planning consultation and support public exhibitions with the creation of high-quality display materials and a community survey.
The project culminated in a Statement of Community Involvement delivered by Analogy, to demonstrate the rigorous consultation and engagement process that had been undertaken, to support the planning applications to come. Ultimately, planning was granted by Dorset Planning Committee in August 2022.
Client: Kuutch (workplace wellbeing)
Kuutch, a (w)holistic workplace wellbeing consultancy in its infancy, needed strategic support to tell their launch story and create a website that would set the company apart from the rest of the crowded wellbeing marketplace.
Analogy achieved this by bringing to life the Kuutch vision for all-embracing wellbeing, encompassing both science and soul, and creating a warm, nurturing tone of voice for the brand – the antithesis to typical corporate and NHS wellbeing speak.
Having supported Kuutch with the creation of a PR and marketing toolkit to guide their early-stage communications, Analogy went on to produce website copy for the brand and worked in close collaboration with the graphic designer to inform the visual representation of the brand and launch Kuutch online.
Marketing toolkit for business launch
PR and marketing strategy for business growth
Client: Orion Heritage
Orion Heritage is an established name in the archaeology and built heritage sector. Having grown through word of mouth and referrals, the Orion leadership team came to us to explore how PR and marketing could support them in their next stage of growth.
The priority was to develop a strategic approach, with clear messaging and a plan for a tactical programme that would give Orion visibility in front of the right audiences and engage them with their offering.
Analogy conducted a strategy workshop with the leadership team to explore the vision for Orion, goals and objectives for the business, opportunities for creating a unique and audience-relevant narrative, as well as exploring issues and challenges.
A strategy toolkit identified brand positioning, key messaging and tone of voice, as well as clear recommendations for channel strategy and marketing tactics.
The Analogy team went on to co-create a new website for Orion with a graphic design partner and to deliver plans for a target content marketing programme the whole team could buy in to, supported by guidelines for employee advocacy.